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As the name suggests, Smartup India is a modern company aimed at delivering smart solutions for the upcoming start-up companies right from company formation to their digital strategy, Smartup India provides 360-degree solutions with top-notch support.
Year
Challanges
The company approached me to revamp their complete brand identity and the website which meets the latest industry standards and trends.
Goal
Our primary goal was to understand the problems company facing in customer approach and scaling their nets wide across and offer a robust solution to solve the problems.
Solution
So, after many discussions and brainstorming, I came up with a robust solution which could result in a strong industry presence and build trust among the audience. The solution was to design a strong logo in the first phase because a strong logo design would be a major factor in the overall brand presence across all platforms.
‘The three-click rule or three click rule is an unofficial web design rule concerning the design of website navigation. It suggests that a user of a website should be able to find any information with no more than three mouse clicks. It is based on the belief that users of a site will become frustrated and often leave if they cannot find the information within the three clicks.’ - Wikipedia